Sampson, who is best known to many Australians as the breakout star of the hit ABC television show The Gruen Transfer and co-host of Channel Ten’s 7pm Project, is the CEO of Leo Burnett, one of Australia’s top creative advertising agencies.
He is the co-creator of the Earth Hour initiative, which won the global Yahoo Chair for Innovation and the Financial Review ranked him as the most influential advertising executive in Australia.
The lecture, Creativity – balancing fear & success, is built on real life experience and explores innovative ideas, cultural change and problem solving.
It will weave together stories about the creation of Earth Hour, being a CEO of a leading company and climbing Mount Everest unguided.
The event, on 21 September, is fully booked.
The Sir Walter Murdoch Public Lecture series was inaugurated in 1974 to mark the centenary of the birth of the University's namesake, Sir Walter Murdoch.
A respected academic, Walter Murdoch successfully bridged the gap between academe and the wider community – thereby establishing a tradition for the University, which was named in his honour just days before his death in 1970.
Murdoch University annually invites a person of national or international standing to deliver the Sir Walter Murdoch Memorial Lecture on a topic of their choice. The only criteria are that it must be thought provoking, topical and of significant interest.
The Lecture provides a valuable forum for the presenter to express passionately held views.
All seats for this lecture have now been allocated. Those with confirmed places should note that the venue has been changed from the Kim E Beazley Lecture Theatre to ECL 1 on Murdoch's South Street Campus.