steve bellman

Foundations of digital marketing shaken by new study

October 8th, 2013

Murdoch University researchers are rethinking the current ways to create advertising synergy in the digital world.

+ Find out more

Smarter TV ads could be coming soon

July 23rd, 2013

In the future, your computer might tell your TV when it’s the right time to show you an ad for takeaway pizza, burgers or fried chicken.

+ Find out more

Can 30-second ads save newspapers?

June 10th, 2013

A researcher from Murdoch University’s Audience Labs suggests news outlets should take advantage of positive attitudes to online TV ads to raise revenue.

+ Find out more

Study looks at love and beer

November 27th, 2012

A new study from Murdoch University's Audience Labs has found that men who feel ‘love’ for their beer brand purchase 38 per cent more beer than average – proof of the power of 'emotional branding'.

+ Find out more