disney media and advertising lab

Can 30-second ads save newspapers?

June 10th, 2013

A researcher from Murdoch University’s Audience Labs suggests news outlets should take advantage of positive attitudes to online TV ads to raise revenue.

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Presidential debates may be funnier than popular sitcoms

November 5th, 2012

Researchers from Murdoch University’s Audience Labs have created a new technique for gauging real-time audience reaction to the US Presidential and Vice-Presidential debates.

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