catherine archer

Friends, likes, fake followers and cash: internet influencers under the microscope

May 8th, 2018

Local businesses, PR agencies and consumers should beware, warns Murdoch University researcher Dr Catherine Archer, as ethical concerns surrounding the activities of social media influencers grow.

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Is ‘sharenting’ on social media the new normal?

September 13th, 2017

New research has examined why an increased number of mum bloggers are using social media channels to share content based on their children, also known as ‘sharenting’.

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Industry experience creating work ready students

August 3rd, 2017

A Murdoch graduate has told students that industry experience and a positive, proactive approach is key to securing employment directly after graduation.

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How Facebook is helping Mums

May 10th, 2017

New research from Murdoch University shows that mums are increasingly turning to social media, spending an average of between one and three hours a day using Facebook as their main platform to connect with others and as an avenue for social support.

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