audience labs

Smarter TV ads could be coming soon

July 23rd, 2013

In the future, your computer might tell your TV when it’s the right time to show you an ad for takeaway pizza, burgers or fried chicken.

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Can 30-second ads save newspapers?

June 10th, 2013

A researcher from Murdoch University’s Audience Labs suggests news outlets should take advantage of positive attitudes to online TV ads to raise revenue.

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Study looks at love and beer

November 27th, 2012

A new study from Murdoch University's Audience Labs has found that men who feel ‘love’ for their beer brand purchase 38 per cent more beer than average – proof of the power of 'emotional branding'.

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Presidential debates may be funnier than popular sitcoms

November 5th, 2012

Researchers from Murdoch University’s Audience Labs have created a new technique for gauging real-time audience reaction to the US Presidential and Vice-Presidential debates.

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