asia pacific centre for media economics and communications management research

New study to help Chinese postgrads adapt in Australia

April 3rd, 2013

Associate Professor Christine Daymon is leading a team who is researching ways to help Chinese communication students adapt to postgraduate study in Australian universities.

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Desire for fame scale can help advertisers

January 16th, 2013

A Murdoch University researcher has developed a scale to measure a person’s desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

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