Foundations of digital marketing shaken by new study

October 8th, 2013

Murdoch University researchers are rethinking the current ways to create advertising synergy in the digital world.

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Can 30-second ads save newspapers?

June 10th, 2013

A researcher from Murdoch University’s Audience Labs suggests news outlets should take advantage of positive attitudes to online TV ads to raise revenue.

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Desire for fame scale can help advertisers

January 16th, 2013

A Murdoch University researcher has developed a scale to measure a person’s desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.

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Study looks at love and beer

November 27th, 2012

A new study from Murdoch University's Audience Labs has found that men who feel ‘love’ for their beer brand purchase 38 per cent more beer than average – proof of the power of 'emotional branding'.

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Todd Sampson to present 2011 Sir Walter Murdoch Public Lecture

August 30th, 2011

Influential advertising executive and TV personality Todd Sampson will deliver the 2011 Sir Walter Murdoch Public lecture.

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