October 8th, 2013
Murdoch University researchers are rethinking the current ways to create advertising synergy in the digital world.
June 10th, 2013
A researcher from Murdoch University’s Audience Labs suggests news outlets should take advantage of positive attitudes to online TV ads to raise revenue.
January 16th, 2013
A Murdoch University researcher has developed a scale to measure a person’s desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.
November 27th, 2012
A new study from Murdoch University's Audience Labs has found that men who feel ‘love’ for their beer brand purchase 38 per cent more beer than average – proof of the power of 'emotional branding'.
August 30th, 2011
Influential advertising executive and TV personality Todd Sampson will deliver the 2011 Sir Walter Murdoch Public lecture.