Study reveals the sophistication of True Blood's vampire pr April 8, 2014 Image courtesy of Foxtel's Showcase Channel. An analysis of the cult vampire TV series, True Blood, has revealed new insights into the representation of public relations in popular culture. Murdoch University academic Kate Fitch investigated the representation of public relations in the HBO television series and found a complex portrayal – and implicit critique – of the industry. “The scholarship on public relations in popular culture generally rests on a narrow conceptualisation of the public relations profession, and ignores the irony in popular culture” Ms Fitch said. “However, today’s audiences have a very sophisticated understanding of public relations.” Fitch analysed a fictional public relations campaign run by the American Vampire League (AVL), which aims to provide vampires with equal rights and full citizenship. “I focused on representations of public relations in the first four series, finishing with the bloody death of AVL spokesperson turned bad, Nan Flanagan,” Ms Fitch said. “Flanagan is initially represented as a rational and corporate-style spokesperson before the AVL is revealed as a front-organisation for the shadowy authority. “Given the gendered representation of public relations in popular culture, where female practitioners often have trivial roles, it is interesting to consider this portrayal of a powerful female public relations practitioner. “Flanagan highlights the contradictions and paradoxes in the representation of public relations and accurately depicts that there is no single reality of public relations. “Rather, Flanagan’s practitioner plays with multiple identities of public relations and adopts multiple discourses from social justice to corporate greed.” Fitch presented her findings at the Barcelona Meeting Com #3 International PR Conference last year, and has been invited to return as a plenary speaker to the conference in 2014. A special issue of Public Relations Review exploring representations of public relations will publish the full paper shortly. Print This Post Media contact: Pepita Smyth Tel: (08) 9360 1289 | Mobile: 0417 171 551 | Email: firstname.lastname@example.org Categories: General, Future Students, Domestic students, School of Arts, School of Arts Research Tags: kate fitch, nan flanagan, public relations, true blood Leave a comment Name (required) Mail (will not be published) (required) Website You can use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> We read every comment and will make every effort to approve each new comment within one working day. To ensure speedy posting, please keep your comments relevant to the topic of discussion, free of inappropriate language and in-line with the editorial integrity of this newsroom. If not, your comments may not be published. Thanks for commenting!