Social media strategy workshop a sell-out in Singapore June 5, 2018 Workshop success: Murdoch Singapore hosts sell-out workshop on social media strategy Murdoch University’s alumni recently learned more about the latest advances in social media strategy at a sell-out workshop hosted at Murdoch’s Singapore campus. Dr Catherine Archer, Academic Chair of Strategic Communication at Murdoch’s School of Arts, presented along with invited guests from Facebook Singapore and Rice Strategic Communications at the one-day professional workshop. The Dean of Murdoch University Singapore, Associate Professor Peter Waring, welcomed Murdoch alumni to the workshop, stating that “..it was difficult to think of a phenomenon that had impacted more domains of human activity than the rise of social media”. The workshop covered contemporary topics such as developing the skills of a business user, building communities online, the perils and potential of working with influencers and choosing the right social media platform. Clair Deevy, Facebook’s Director of Community Affairs Asia Pacific, explained how to get the best value from Facebook and Instagram pages by attracting users through creative photo editing apps. Ms Deevy suggested that businesses could appeal to Facebook users by getting creative with content and scheduling postings on a continuous and evolving pursuit of new ideas and products to catch customer needs. Nicholas Leong, Account Director, and Alex Goh, Senior Digital Marketing Executive at Rice Strategic Communications for Asia, spoke of the power of storytelling in social media. Attendees included those from the government sector, not-for-profits, creative consultancies, media agencies and small to large businesses. The highly successful workshop closed with the alumni uncovering new opportunities, ready to explore the future with additional tools in the social media world. Print This Post Media contact: Pepita Smyth Tel: (08) 9360 1289 | Mobile: 0417 171 551 | Email: email@example.com Categories: Events, Teaching and Learning, International students, School of Arts, School of Arts Research Tags: facebook, peter waring, singapore Leave a comment Name (required) Mail (will not be published) (required) Website You can use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> We read every comment and will make every effort to approve each new comment within one working day. To ensure speedy posting, please keep your comments relevant to the topic of discussion, free of inappropriate language and in-line with the editorial integrity of this newsroom. If not, your comments may not be published. Thanks for commenting!