Putting WA on the map for Chinese tourists

October 29, 2012

Professor Alastair Morrison and Professor Tiger Wu from Peking University and the International Tourism Studies Association (ITSA) will share their thoughts on how to make Western Australia a destination of choice for Chinese tourists on Monday, November 5 at Murdoch Tavern.

The esteemed professors have consulted globally, including as advisors to the United Nations World Tourism Organisation and the Chinese government, and recently provided the Indonesian government with a destination marketing strategy for the country.

Professor Morrison said WA was well-placed to take advantage of China’s ever-growing appetite for travel.

“Chinese people are increasingly affluent and curious about places outside of China with which they are not familiar. WA is a very convenient destination from the south of China through the Guangzhou gateway and is in the same time zone, so no jet lag,” Professor Morrison said.

“In my opinion, WA has some unique offerings which would be attractive to Chinese people, including scenic ocean-side destinations, abundant seafood, the wine regions and distinctive wildlife, plants and trees.

“China’s growing adventure travel and ecotourism segment are sure to appreciate the varied natural environments of WA and the chance to interact with animals such as whale sharks and dolphins.”

The professors will appear as part of the new Murdoch Research Shows seminar series and will be using their trip to build relationships.

“We’ll be exploring the potential for long-term cooperation between Murdoch University and Peking University’s Centre for Recreation and Tourism Research and we’ll be scouting Perth as a potential site for the ITSA Biennial Conference in 2014,” Professor Morrison said.

Professor David Morrison, Murdoch’s Deputy Vice Chancellor of Research, said the event was an ideal way to launch the new seminar series.

“Murdoch Research Shows is all about inviting world-class researchers to talk about current developments, trends and findings in the relaxed atmosphere of the Murdoch Tavern,” he said.

“The opportunity to hear professors Morrison and Wu talk about tapping into the immense cultural and economic potential of Chinese tourism is a real coup.”

To attend the seminar, which runs from 5–7pm at the Murdoch Tavern, please RSVP here by October 31. Note: due to high demand, space is extremely limited. Light refreshments will be provided.

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