In his opinion piece in The Conversation, Professor Toby Miller examines the link between sponsorship and celebrity endorsements in response to Ian Thorpe's recent announcement about his sexuality.
Professor Miller looks at how badly Thorpe may have jeopardised sponsorship opportunities with his coming-out announcement. Read the full article.
Professor Toby Miller is the Sir Walter Murdoch Professor of Cultural Policy Studies at Murdoch University.
He is a British-Australian-US interdisciplinary social scientist whose research covers the media, sports, labour, gender, race, citizenship, politics, and cultural policy, as well as the success of Hollywood overseas and the adverse effects of electronic waste.