Opinion: Sexuality and swimmers: why Thorpe's story made a splash July 22, 2014 In his opinion piece in The Conversation, Professor Toby Miller examines the link between sponsorship and celebrity endorsements in response to Ian Thorpe's recent announcement about his sexuality. Professor Miller looks at how badly Thorpe may have jeopardised sponsorship opportunities with his coming-out announcement. Read the full article. Professor Toby Miller is the Sir Walter Murdoch Professor of Cultural Policy Studies at Murdoch University. He is a British-Australian-US interdisciplinary social scientist whose research covers the media, sports, labour, gender, race, citizenship, politics, and cultural policy, as well as the success of Hollywood overseas and the adverse effects of electronic waste. Print This Post Media contact: Natalie Hailes-Phakos Tel: | Mobile: | Email: N.Hailes-Phakos@murdoch.edu.au Categories: General, Research, School of Arts Research Tags: Ian Thorpe, celebrity endorsements, sponsorship Leave a comment Name (required) Mail (will not be published) (required) Website You can use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> We read every comment and will make every effort to approve each new comment within one working day. To ensure speedy posting, please keep your comments relevant to the topic of discussion, free of inappropriate language and in-line with the editorial integrity of this newsroom. If not, your comments may not be published. Thanks for commenting!