New book gives insight into Y generation

August 22, 2014

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Murdoch student and Gen Y-er, Charlie Caruso, is the mastermind behind a new book called Understanding Y.

Charlie, who is studying International Business (Chinese) within the School of Management and Governance at Murdoch, said the idea of writing the book came to her in her sleep and that when she woke she decided to turn the dream into a reality.

Charlie is the editor of the book and also one of its 16 co-authors.  The book provides a candid account of the current disconnect between reality and perception surrounding the millennial cohort.

“It delves into the inner most workings of Gen Y – what makes them tick, how to motivate, manage and collaborate with the Millennial Generation,” Charlie said.

“Gen Ys are bursting with self-confidence, prepared to take on challenges, are used to communicating effectively across multiple channels and have extremely high expectations for their futures, including their careers.”

Charlie herself fits the Gen Y mold perfectly as demonstrated by her go-getter attitude and motivation to create her own success. In 2011 she founded PuggleFM a radio show that offers content and music appropriate for parents and their young children.  In 2013 the radio station was listed in Shoe String Australia’s Top 10 Start-ups for 2012.

In 2013 she was named the winner of Women in Business Awards and listed in STM Magazine’s Best & Brightest feature of the Top 100 shooting stars of WA.

More information on the book is available here.

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