Murdoch sweeps awards board in Marketing Excellence

September 23, 2010

Murdoch University has swept the board at the WA Australian Marketing Institute Awards for Marketing Excellence, winning four top awards and being named finalists in a fifth category.

The University was presented with awards in three categories – Experiential and Brand Experiences, Green Marketing and Sponsorship – for the partnership with Sunset Events.

The Murdoch team also picked up the top prize in the Social Marketing category for its student bloggers campaign, which challenged students to blog about life at Murdoch.

Murdoch University’s Director of Public Relations and Chief Marketing Officer, Dr Lianne Cretney-Barnes, said this was the third year in a row that Murdoch had been acknowledged by the AMI awards.

"In previous years we have done very well in the AMI state awards and have then won at nationals – we’re hoping to repeat our success again this year," she said.

"Our partnership with Sunset Events allows the University to engage with its primary target audience, Gen Y, by sponsorship of Sunset’s annual music festivals.

"The theme ‘Discover the inspiration’ is used across all events, reinforcing Murdoch’s unique brand and our focus on free thinking.

"Similarly, the University’s student bloggers campaign provided a new way for the University to connect with Gen Y, giving prospective students a new way to feel a connection to the Murdoch community and encourage conversations between existing and future students to close the gap during the transition from school or work into university."

Murdoch will now compete against organisations from across the country at the national finals in all four categories.

The University, which works closely with agencies Meerkats and Market United on its marketing and branding campaigns, was also named a finalist in the Marketing Communications (Business to Consumer) category for its mid-year campaign.

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Media contact: Jo Manning
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Comments (One response)

Patrick September 23, 2010

All well and good but I think the mark of a quality university is based on how high its teaching, academic and research standards are, not how well it promotes itself. A university is not a business!

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