Murdoch students win major Singapore CSR award

September 5, 2011

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A team of Murdoch University students from Singapore's SMa Institute of Higher Learning has taken out a major Corporate Social Responsibility (CSR) award.

The team, Precise Consultancy, will be presented with the City Developments Limited (CDL) – Singapore Young CSR Leaders Award at the International Singapore Compact CSR Summit 2011, next week at the Grand Copthorne Waterfront Hotel, Singapore.

Precise Consultancy, composed of students Kimberly Yap, Rosemary Lee, Sandhu Jespreet Kaur and Shyanne Wong, were awarded $5,000 for their work alongside partner business ADDP Architects.

Piya Chee, Communications lecturer at SMa Institute of Higher Learning helped guide the students through the experience.

“Our team worked very hard on the competition, often taking time outside class hours to brainstorm and put together the proposal,” Ms Chee said.

“Our students had an opportunity to interact with the industry through the competition.

“Interestingly, they realised how the knowledge gained through their communication classes actually came to life as they applied it to the proposal submitted.

“Winning this national competition is great and knowing that the assigned client will be implementing the strategies our students conceptualised is the real icing on the cake.”

The competition involved young teams working alongside Small and Medium Enterprises (SMEs) to help analyse and implement CSR programs and practices.

The Young CSR Leaders Award is a new strategy for engaging youth with CSR, implemented by Singapore Compact for CSR, the national organisation charged with promoting CSR.

Mr Thomas Thomas, Executive Director of Singapore Compact, said promoting CSR to youth was vital, as the future business community needs an ingrained sense of CSR.

“Having been exposed to the benefits of CSR, they are more likely to embrace it in their workplaces and companies in the future.

“The new CDL-Singapore Compact Young CSR Leaders Award gives them an opportunity to work with SMEs, which tend to be more focused on survival and put strategic plans for CSR on hold.”

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