Murdoch graduate wins innovation award

December 2, 2011

Murdoch University graduate Jason Brooks was a finalist in the WApp Awards at Univation 2011 for a mobile application that is set to change the way people buy furniture for the home.

InteriAR Design, which is in proof of concept stage, will allow users to see in real time what 3D models of furniture would look like in the home before buying them.

Like many successful entrepreneurs, Mr Brooks was solving his own problem when he thought of the idea three months ago.

“I’d just moved into a new house with my fiancée and we were standing in the empty lounge room trying to figure out what style of couch would look good in the room. It was very difficult,” he said.

So, the 27-year-old Bachelor of Commerce graduate set out sketching the ideas for InteriAR Design.

“I wanted to create something that would bridge the gap between the physical world and the online space so people would be confident they were buying something that would fit perfectly in their home,” he said.

The application is simple to use – customers only need a smart phone and an Augmented Reality Marker, a code found on the InteriAR Design website that’s printed and placed in the room that allows the furniture to be recreated in a virtual space. The customer then chooses a piece of furniture, switches the screen to camera mode and using the AR marker, the furniture appears as it would look in a living room or kitchen or bedroom.

Mr Brooks plans to develop and market the application to furniture companies who will be able to customise the application to suit their branding and showcase their furniture.

The annual Univation conference is a collaborative event designed to enhance relationships between researchers and industry across Western Australia’s research-intensive universities.

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