Murdoch graduate and Cat Haven volunteer Jessica Reid has won three awards at the Public Relations Institute of Australia’s (PRIA) State of Excellence Awards.
Ms Reid won ‘WA Emerging PR Practitioner of the Year’, ‘Best Low Cost/Pro Bono campaign in WA’ and ‘Best Low Cost campaign in Australia’ for a campaign that contributed to a record number of cats’ lives saved last year in the Cat Haven’s 40 year history.
The campaign addressed the euthanasia of thousands of cats at the Cat Haven around Christmas.
Cat Haven’s General Manager Roz Robinson said the result was astounding, given that Ms Reid had completed the work as a volunteer outside of a busy public relations role in emergency services.
“The campaign wasn’t just about saving lives, we also had record breaking adoptions, important messages disseminated to the public about the responsibilities of cat ownership and cat welfare issues are being focused on at a higher level in the state,” Ms Robinson said.
Ms Robinson added that Ms Reid had implemented the campaign with less than two years’ experience in the industry.
Ms Reid, who graduated in 2005 with a Bachelor of Arts in Mass Communication (Public Relations and Journalism), said receiving the awards was a significant personal achievement and added that it would not have been possible without the knowledge gained from her degree.
“The theory taught in the degree I completed at Murdoch helped me put in place skills that have been critical to the PR success I've enjoyed after uni,” she said.
Ms Reid encouraged other young people and graduates to follow in her footsteps.
“From winning these awards I hope it will encourage other young people to strive for the highest and realise you don’t need years of experience behind you to excel, all you need is passion for the work you are doing and the belief that anything is achievable if you work hard.”
PRIA (WA) president Tanyia Maxted said the awards were well deserved.
“It’s high quality initiatives like this that set the benchmark of best practice for other PR practitioners in WA,” Ms Maxted said.