Murdoch grad wins PRIA award

September 23, 2011

Photo courtesy of Sue Warrington

Murdoch graduate Jessica Sashegyi won the WW Mitchell Student of the Year Award last week at the Public Relations Institute of Australia (PRIA) State Awards.

Jessica, who graduated last year with a double major in PR and Law wowed the judges with her response to a hypothetical brief which asked finalists to create a corporate social responsibility and community relations strategy for a global company new to the Western Australian landscape.

Jessica said part of the challenge was looking at different ways to overcome diverse economic, social and environmental considerations to benefit the fictional conglomerate and the local community.

" I set out to create an innovative strategy that would equally benefit both the business and key community stakeholders. I wanted to showcase that management implemented behaviours, ethical business practice, creativity, and new information technologies could complement business operations and enhance community perception," Jessica said.

She said she was elated to be nominated as a finalist.

" The opportunity to participate and put my strategic public relations skills into practice was a great experience, as was the chance to present and receive feedback from established industry representatives. To go on to win the award just added to the whole experience."

Jessica, who is currently working as a consultant at PricewaterhouseCoopers, said her degree at Murdoch University allowed her to develop an ability to think outside the box.

" My Murdoch public relations and law degree allowed me to expand my knowledge, develop my writing, analysis and problem-solving skills, while providing creative license to explore different possibilities and opportunities," she said.

Academic Chair of Public Relations at Murdoch University Kate Fitch said she was very excited about Jessica's win.

"This is only the second year Murdoch has participated in the WW Mitchell Student of the Year competition. Jessica’s win is a fantastic achievement, and it means that the public relations program at Murdoch is recognised by senior industry practitioners," she said.

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