Industry engagement for marketing students

November 7, 2016

Murdoch marketing students with Deanna Howell from The Amanda Young Foundation (l-r: Daneesha Spouse-Nastasi, Deanna, Elizabeth Angi, Jemma Garrett and Daniel Muller)

Murdoch marketing students with Deanna Howell from The Amanda Young Foundation (l-r: Daneesha Spouse-Nastasi, Deanna, Elizabeth Angi, Jemma Garrett and Daniel Muller)

Murdoch University marketing students gained valuable industry experience recently by producing strategic marketing plans for two not-for-profit organisations.

The students presented their ideas to representatives from The Amanda Young Foundation, which is dedicated to reducing deaths in WA from meningococcal disease, and Australia Day WA, the organisation which encourages people living in Western Australia to feel a sense of belonging and contribute to a better Australia.

Lecturer Dr Carol Osborne from the School of Business and Governance said it was an ideal opportunity for the students to engage with real world clients and to produce a report in a collaborative environment.

“The student recommendations focused on the need for both organisations to be better connected to younger audiences through social media,” she said.

“One of the outcomes of the project was that Deanna Howell, the Education Program Manager for The Amanda Young Foundation, will table the student reports at the November Board Meeting and put forward several of the recommendations.

“This is the second year we have organised collaborations with the not-for-profit sector and it has enabled our students to gain valuable work-integrated learning experiences.”

Marketing student Chris Paterniti said it was pleasing to know his work with The Amanda Young Foundation would raise awareness of meningococcal disease and ultimately help to save lives.

“The project gave us the opportunity to immerse ourselves in the important work of the Foundation and learn more about this devastating disease,” he said.

“Interacting with real-world clients takes learning further and gives the opportunity to apply theoretical work into a practical form: helping to develop soft-skills which are crucial to the business workforce.”

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