Industry engagement for marketing students November 7, 2016 Murdoch marketing students with Deanna Howell from The Amanda Young Foundation (l-r: Daneesha Spouse-Nastasi, Deanna, Elizabeth Angi, Jemma Garrett and Daniel Muller) Murdoch University marketing students gained valuable industry experience recently by producing strategic marketing plans for two not-for-profit organisations. The students presented their ideas to representatives from The Amanda Young Foundation, which is dedicated to reducing deaths in WA from meningococcal disease, and Australia Day WA, the organisation which encourages people living in Western Australia to feel a sense of belonging and contribute to a better Australia. Lecturer Dr Carol Osborne from the School of Business and Governance said it was an ideal opportunity for the students to engage with real world clients and to produce a report in a collaborative environment. “The student recommendations focused on the need for both organisations to be better connected to younger audiences through social media,” she said. “One of the outcomes of the project was that Deanna Howell, the Education Program Manager for The Amanda Young Foundation, will table the student reports at the November Board Meeting and put forward several of the recommendations. “This is the second year we have organised collaborations with the not-for-profit sector and it has enabled our students to gain valuable work-integrated learning experiences.” Marketing student Chris Paterniti said it was pleasing to know his work with The Amanda Young Foundation would raise awareness of meningococcal disease and ultimately help to save lives. “The project gave us the opportunity to immerse ourselves in the important work of the Foundation and learn more about this devastating disease,” he said. “Interacting with real-world clients takes learning further and gives the opportunity to apply theoretical work into a practical form: helping to develop soft-skills which are crucial to the business workforce.” Print This Post Media contact: Jo Manning Tel: (08) 9360 2474 | Mobile: 0408 201 309 | Email: firstname.lastname@example.org Categories: General, Teaching and Learning, Future Students, International students Tags: amanda young foundation, australia day wa, carol osborne, chris paterniti, marketing course, marketing murdoch, real world learning, school of business and governance, work integrated learning Leave a comment Name (required) Mail (will not be published) (required) Website You can use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> We read every comment and will make every effort to approve each new comment within one working day. To ensure speedy posting, please keep your comments relevant to the topic of discussion, free of inappropriate language and in-line with the editorial integrity of this newsroom. If not, your comments may not be published. Thanks for commenting!