Australian nature tourism a new frontier for Chinese tourism market

November 26, 2014

The importance of Western Australia’s nature tourism to China is the central theme of a major tourism conference beginning tomorrow.

The 5th International Tourism Studies Association’s (ITSA) biennial conference, has gathered tourism experts from around the world to discuss how the expectations of the growing market of Chinese tourisms can be met in Western Australia.

The conference theme is Tourism, Cities and the Environment in the Asian Century and runs from 26-28 November.

Associate Professor David Newsome, the conference chair and sustainable tourism expert from Murdoch University, said the conference is one of the first to discuss the latest issues in tourism that have high impact outcomes particularly for Australia and its neighbouring countries in this Asian Century.

“Participants will be discussing the quintessential qualities for a city to become recognised as a World Tourism City, and Australia’s place in nature-based tourism in relation to its synergies with China’s tourism market, academia and government,” he said.

The conference is organised by Murdoch University and Peking University and ITSA in association with the Australia China Business Council.

The full program for the three day conference can be viewed here.

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